I have always been fascinated with all things advertising and marketing.
My father drew ads. He was a graphic designer (back in the days when you
drew your designs with a pencil, not a keyboard). He started a business
at home when I was about 6 years old and the whole family pitched in to
help him work! We would spread out all over the dining room, stuffing
mailers and folding print copy. To this day the smell of fresh ink stops
me in my tracks!
My love of advertising led me the obvious choice of college majors, Sociology
(ha!) which led me to the (also obvious) career selection, hotel sales.
I spent most of my young career in luxury properties and in renowned locations
like New York City. As fun as this was, my heartstrings pulled me back
home to my family in Florida.
I packed up my then, new husband, and our adventure began! I became a mom
to THE most amazing little boy as well as to two four-legged babies. In
2012, I lost my beloved father to pancreatic cancer. His journey was quick
but brutal and our family was completely unprepared. I think we even bought
a will at Office Depot and brought it to him in hospice. It was horrible.
The experience changed my life.
I left the hospitality industry the same year and made the commitment that
I would only work in a field that made a difference. I finally found my
way back to advertising & marketing working for an animal healthcare
company that’s mission was to give back to animals in need. Five
years later, I joined the team at Goldfarb & Luu as the Marketing
Maven! My experience with my father has offered an insight and compassion
for our clients that can truly only come from personal experience. I am
passionate about working to help educate people on how to plan for their
futures and protect their families. This position has brought me inexplicable
joy and peace.
When I am not working, I am a busy homeschool mom, enjoying every precious
moment I can watching my little man grow up! I love to cook (and eat),
drink wine and watch college football! Go Gators!